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Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom
BOOK BOOK | Crown Business | c2011 | 1st ed.
Available at Eastfield:Main Collection (HF 5415.32 .L557 2011) plus 1 more
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Location Call No. Status
Eastfield:Main Collection HF 5415.32 .L557 2011 AVAILABLE
Richland:Main Collection HF 5415.32 .L557 2011 AVAILABLE

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New York : Crown Business, c2011.
xi, 291 p. ; 25 cm.
Includes bibliographical references and index.
In this shocking, no-holds-barred expos, Lindstrom draws on more than 20 years spent in the back rooms and board rooms to reveal all the manipulative ways marketers and advertisers tap into our most deeply seated fears, vulnerabilities, impulses, dreams, and desires--all in the service of taking our dollars.
9780385531733 (alk. paper)
0385531737 (alk. paper)
Table of Contents
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1 Foreword, Morgan Spurlock ix
1 Introduction: A Brand Detox 1
ch. 1 1 Buy Buy Baby
1 When companies start marketing to us in the womb 9
ch. 2 1 Peddling Panic and Paranoia
1 Why fear sells 28
ch. 3 1 I Can't Quit You
1 Brand addicts, shopaholics, and why we can't live without our smart phones 54
ch. 4 1 Buy It, Get Laid
1 The new face of sex (and the sexes) in advertising 79
ch. 5 1 Under Pressure
1 The power of peers 104
ch. 6 1 Oh, Sweet Memories
1 The new (but also old) face of nostalgia marketing 131
ch. 7 1 Marketers' Royal Flash
1 The hidden powers of celebrity and fame 153
ch. 8 1 Hope in a Jar
1 The price of health, happiness, and spiritual enlightenment 181
ch. 9 1 Every Breath You Take, They'll Be Watching You
1 The end of privacy 203
1 Conclusion I'll Have What Mrs. Morgenson Is Having
1 The most powerful hidden persuader of them all: us 237
1 Acknowledgments 256
1 Notes 261
1 Index 285
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