New York : Nation Books, 2009, c2008.
xviii, 364 p. : ill. ; 21 cm.
Originally published: London : Ebury Press, 2008.
Mark Thomas, a legendarily seditious comedian and human rights activist, is a recovering Coca-Cola addict, who decides to trek around the globe investigating the stories and people Coca-Cola's iconic advertising campaigns don't mention: child laborers in sugar cane fields of El Salvador; Indian workers exposed to toxic chemicals; Colombian labor union leaders in Coke bottling plants falsely accused of terrorism and jailed alongside the paramilitaries who want to kill them. At once hilarious and disturbing, Thomas builds a very detailed and damning case against the world's most ubiquitous drink.
An admission -- Prologue -- The happiness factory -- Give 'em enough Coke -- Serious charges -- The hush money that didn't stay quiet -- 'Chile' -- The days of the great Coke pledge -- May contain traces of child labour -- Dodge city -- Let them dig wells -- Interlude : connecting -- India : a prequel -- Kuriji -- Gas -- The fizz man's burden -- India : a postquel -- Second fattest in the infants -- Belching out the devil -- We're on the road to Delaware -- Postscript: Brand loyalty.